Quotes: Investment in Kids Content Declining

“Ofcom's new figures show that across the public service broadcast channels, spend on first-run original children's programming has declined by 20%, from US$217 million per year in 1998 to US$177 million in 2006.

Interestingly, however, Ofcom's research shows overall demand for children's television has remained constant, while there has been a decline in kids watching adult programming.

Pact, the organization that represents UK independent producers, also released research that indicates that investment in new UK programming from non-BBC channels has plummeted by approximately 80% from 2001 numbers, following the withdrawal of ITV and Channel 3 from commissioning.”

http://www.kidscreen.com/articles/daily/20070517/pactuk.html