Article: Content is King for Telcos; Entertainment is a Luxury.

In their efforts to gain a piece of the cable TV pie, telecom company strategy’s should consider -- entertainment is a luxury, not the commodity phone service has become.

http://www.ascertain-ment.com/pages/Entertainment%20is%20a%20Luxury%20an%20article%20for%20TelcoTV%20by%20Lou%20Volpano.pdf

Study: An Analysis of Pricing: Cable Pay-Per-View Broadcast Events

Pay-per-view events appear haphazardly priced, naively presuming that cost determines the price. It doesn't have to be so.

http://www.ascertain-ment.com/PDF/An%20Analysis%20of%20Pricing%20Pay%20Per%20View%20by%20Ascertainment.pdf